مقاله:بهبود سیستم های غذاهای دریایی

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خلاصه این مقاله :

Innovation in seafood marketing has multiplied, resulting in a constellation of emerging marketing initiatives

from the fishing sector and seafood distributors to cope with resources scarcity, uncertainty, and climate change.

Wholesalers, and retailers drawn on Social Network Sites (Facebook, Instagram, Whatsapp, Twitter, Youtube,

TikTok) to disseminate the values associated with fish products. This study analyses the distribution network

channels of the cuttlefish market in Catalonia (Spain) and the social media users. The methodology combines

social network analysis, digital ethnography, and qualitative analysis based on structured, semi-structured, indepth

interviews and images. Results suggest the existence of a paradox between the values of seafood products

associated with "proximity," "local," and "seasonal products" cohabiting with market values adapted to the

contemporary lifestyle of "convenience" and accessibility. The spread of gastronomic culture has popularised the

demand for cuttlefish, increasing market diversification and growing competition between the buying and selling

network actors. While distributors can obtain resources from different sources, fishers must cope with the limitations

of natural resources. We conclude that management plans should consider the integration of fishers in

marketing channels and media discourses to improve the marketing of seafood products in pursuit of

sustainability.